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Marketing Plan

Golden Rule Pledge To Home Sellers:

"I will give the same level of care and attention to the sale of your home that I would use in selling my own home. My goal is to make life-long clients who turn to me first and who recommend me to others - not just a quick sale."


Selling a house in today's challenging real estate market requires more than just a sign in the yard and an ad in the newspaper. I use a broad-based marketing approach designed to expose your home to the maximum number of qualified buyers and brokers.

My goals are the same as yours -

  1. Obtain the most money for your home.
  2. Sell the home quickly without making sacrifices.
  3. Minimize the inconveniences of selling.

There are six big reasons why you should have me sell your home -

  1. I will increase your wealth.
  2. I will reduce your stress and save you time.
  3. I protect your best interests and avoid pitfalls.
  4. I provide marketing based on twenty years of Real Estate experience and contacts.
  5. My reputation opens doors to other agents and buyers.
  6. My track record backs up what I will do for you - I've done it many times.

The following is a summary of my marketing plan for your home.


Juliana Lee's Marketing Plan:

1. Preparing Your Home.

I will provide specific guidance on what you should do prior to placing your home on the market. The goal is to get your home in top condition so that  it will command a premium price. Properly staging your home before showing it to buyers will help the home sell itself.

2. Pre-Listing Preparation.

I will be a major resource providing recommendations for some of the best service providers: escrow, property inspection, termite inspection, home warranty, etc..

3. Multiple Listing Service.

I will register your property in the Multiple Listing Service database, making it available to over 8,000 agents in Santa Clara County alone.

3. Lock Box.

A Supra electronic lock box will provide state-of-the-art security while ensuring your home is accessible to agents to show to their buyers. This electronic lock box allows me to find out who accessed your home. Statistics show that using a lock box increases the number of buyer showings by 40%.

4. Coldwell Banker Team.

I will deliver details about your property to our very successful team of Coldwell Banker agents within 24 hours of taking the listing. These agents are assisting and guiding buyers who are searching for just the right property. Many of our listings are sold by our own agents within the first 30 days.

5. Sign.

The distinctive Coldwell Banker "For Sale" sign creates more buyer interest than any other advertising medium. Because we maintain a  number one market share, our signs generate numerous buyer calls. Buyers remember and call us first because our signs are so familiar.

6. Custom-made Brochure.

I will create a quality brochure to emphasize all of the important amenities of your home to potential buyers. The idea is to make the best possible impression and to provide information so that after looking at dozens of homes, your home will stand out in the buyer's mind.

7. Home Book.

Not all agents will be as knowledgeable about your home and the neighborhood as I am. Therefore, I will compile a book to be left in your house which will answer most buyer questions about your home, the community facilities, schools, and the surrounding area. The objective is to provide the buyers with all the information they need to make the decision to purchase your home.

8. Newspaper Homes for Sale.

As a new listing, your home will be featured in the most appropriate newspapers, which usually include Palo Alto Weekly, Mountain View Voice, Palo Alto Daily News, Los Altos Town Crier and Chinese World Journal. These have proven to generate the best buyer response.

9. Featured Properties on the Net.

I will advertise your home 24 hours per day, 7 days per week, world-wide on my web site. Click here to see Homes for Sale.

I will also feature your home on the Keller Williams Web Site, the multiple listing service web site and typically about twelve third party listing service websites.

10. Brochure Box.

I will place a brochure box on a sign post in front of your home wherever it is allowed. This gives the drive-by buyer enough information about your home to become interested and to call for a showing. 

11. Top Agents.

More than half of all homes in the Santa Clara County are sold by the Top 100 agents (I have been one for many years). I will mail details on your home directly to each of those agents. In addition, I network with numerous top agents on a regular basis, and I will promote your home at every opportunity.

12. Agent Prospecting.

I will review which agents have shown houses in the same price range within the last two weeks and fax them information about the home we have for sale and remind them about the special features of our house. 

13. Broker Open House.

Soon after your home is listed, I will hold it open for all agents. In addition to creating broker interest in your property, this will also reduce the number of agents who come days later to preview your home. Refreshments may be served or a cash drawing offered to increase attendance.

14. Broker Meetings.

I will personally brief hundreds of brokers and agents on the key features of your property at local broker meetings. I am an active member of various Silicon Valley Realtor associations.

16. Newspaper and Magazine Advertising.

I regularly advertise my listings. Depending upon the price and location of your home, it may be featured in the Palo Alto Weekly, Palo Alto Daily News, Town Crier, Mountain View Voice, Chinese World Journal, the San Jose Mercury News plus other periodicals.

17. Target Marketing.

I mail information on new listings to selected neighborhoods.

Typically, move-up buyers purchase a home which costs 50% more than their current home. I will target information about your home to specific areas where qualified buyers are likely to reside.

18. Personal Contacts.

Every week, I email information on listings to a selected list of people who are in the market place. This includes over 700 buyers, previous customers, and others in my personal sphere of influence.

19. Neighborhood Involvement.

In 8-10% of all home sales, the buyer knows someone who lives within two blocks of the house that he or she buys. I will create interest about the sale of your home in the surrounding neighborhood.

20. Open House.

As often as possible, your house will be held open to the public to attract prospective buyers.

21. Referral Networks.

30% of all homes sold here are purchased by someone coming from outside Palo Alto. As a Certified Residential Specialist, I am listed in the Residential Sales Council Referral Directory and therefore have access to incoming buyers from all over the United States. In addition, the Coldwell Banker and STAR POWER referral systems are two of the best sources of buyers.

22. Special Promotions.

I employ as many unique marketing methods as necessary to get a home sold. Examples might be cash drawings to inspire showings, or broker luncheons to capture more agent attention.

23. Showing Follow Up.

I will contact the agents who have shown your property more than once to determine the level of buyer interest and to provide additional information for the prospective buyers as required.

24. Status Reports. 

I will give you regular emailed, written or verbal reports to include actions taken, actions needed, current and planned advertising, feedback on showings, and changes in the market conditions that may affect the sale of your home. 

25. Partnership.

The process is a team effort.  My job is to market your home while your job is to set the price.  My job is to interpret the market enabling you to make wise choices.

Finally, I will take great pride in handing you a check at close of escrow. You will be glad you trusted the sale of your home to Juliana Lee and Coldwell Banker.

HomeSelling | Marketing Plan
Marketing Plan For Sale By Owner Escrow
Choosing an Agent Realtor Keysafe Ten Title Questions
Pricing   Closing Escrow
Staging   Moving Checklist
How to Reach My Palo Alto Home Office

Please Visit:

 Keller Williams
 505 Hamilton Ave
Suite 100

 Palo Alto, CA  94301

Silicon Valley Real Estate, Palo Alto Real Estate, Menlo Park Real Estate, Los Altos Real Estate, Los Altos Hills Real Estate, Atherton Real Estate, Mountain View Real Estate, Cupertino Real Estate