Juliana Lee's Marketing Plan:
1. Preparing Your Home.
I will provide specific guidance on what you should do prior to placing
your home on the market. The goal is to get your home in top condition so
that it will command a premium price. Properly staging your home
before showing it to buyers will help the home sell itself.
2. Pre-Listing Preparation.
I will be a major resource providing recommendations for some of the best
service providers: escrow, property
inspection, termite inspection, home warranty, etc..
3. Multiple Listing Service.
I will register your property in the Multiple Listing Service
making it available to over 8,000 agents in Santa Clara County alone.
3. Lock Box.
A Supra electronic lock box will provide
state-of-the-art security while
ensuring your home is accessible to agents to show to their buyers. This
electronic lock box allows me to find out who accessed your home. Statistics
using a lock box increases the number of buyer showings by 40%.
4. Coldwell Banker Team.
I will deliver details about your property to our very successful
team of Coldwell
Banker agents within 24 hours of taking the listing. These agents are
assisting and guiding buyers who are searching for just the right property. Many of
our listings are sold by our own agents within the first 30 days.
The distinctive Coldwell Banker "For Sale" sign creates more
buyer interest than any other advertising medium. Because we maintain a
number one market share, our signs generate numerous buyer calls.
Buyers remember and call us first because our signs are so familiar.
6. Custom-made Brochure.
I will create a quality brochure to emphasize all of the important
amenities of your home to potential buyers. The idea is to make the best
possible impression and to provide information so that after looking at
dozens of homes, your home will stand out in the buyer's mind.
7. Home Book.
Not all agents will be as knowledgeable about your home and the
neighborhood as I
am. Therefore, I will compile a book to be left in your house which will
answer most buyer questions about your home, the community facilities,
schools, and the surrounding area. The objective is to provide the buyers
with all the information they need to make the decision to purchase your
8. Newspaper Homes for Sale.
As a new listing, your home will be featured in the most
appropriate newspapers, which usually include Palo Alto Weekly,
Mountain View Voice, Palo Alto Daily News,
Los Altos Town Crier and Chinese World Journal. These have proven to generate the
best buyer response.
9. Featured Properties on the Net.
I will advertise your home 24 hours per day, 7 days per
week, world-wide on my web site. Click here to see
Homes for Sale.
I will also feature your home on the Keller Williams Web Site, the multiple listing service web site and typically about twelve third party listing service websites.
10. Brochure Box.
I will place a brochure box on a sign post in front of your home
wherever it is allowed. This gives the drive-by buyer enough information
home to become interested and to call for a showing.
11. Top Agents.
More than half of all homes in the Santa Clara County are sold by the Top
100 agents (I have been one for many years). I will mail details on your
home directly to each of those agents. In addition, I network with numerous
top agents on a regular basis, and I will promote your home at every
12. Agent Prospecting.
I will review which agents have shown houses in the same price range
within the last two weeks and fax them information about the home we have
for sale and remind them about the special features of our house.
13. Broker Open House.
Soon after your home is listed, I will hold it open for all agents. In addition
to creating broker interest in your property, this will also reduce the
number of agents who come days later to preview your home.
Refreshments may be served or a cash drawing offered to increase attendance.
14. Broker Meetings.
I will personally brief hundreds of brokers and agents on the key
features of your property at local broker meetings. I am an active member of
various Silicon Valley Realtor associations.
16. Newspaper and Magazine Advertising.
I regularly advertise my listings. Depending upon the price and location
of your home, it may be featured in the Palo Alto Weekly, Palo Alto Daily
News, Town Crier, Mountain View Voice, Chinese World Journal, the San Jose
Mercury News plus other periodicals.
17. Target Marketing.
I mail information on new listings to selected neighborhoods.
Typically, move-up buyers purchase a home which costs 50% more than their
current home. I will target information about your home to specific areas
where qualified buyers are likely to reside.
18. Personal Contacts.
Every week, I email information on listings to a selected list of
people who are in the market place. This includes over 700 buyers, previous
customers, and others in my personal sphere of influence.
19. Neighborhood Involvement.
In 8-10% of all home sales, the buyer knows someone who lives within two
blocks of the house that he or she buys. I will create interest about the sale of
your home in the surrounding neighborhood.
20. Open House.
As often as possible, your house will be held open to the public to
attract prospective buyers.
21. Referral Networks.
30% of all homes sold here are purchased by someone coming from outside
Palo Alto. As a Certified Residential Specialist, I am listed in the
Residential Sales Council Referral Directory and therefore have access to
incoming buyers from all over the United States. In addition, the Coldwell
Banker and STAR POWER referral systems are two of the best sources of
22. Special Promotions.
I employ as many unique marketing methods as necessary to get a home
sold. Examples might be cash drawings to inspire showings, or broker
luncheons to capture more agent attention.
23. Showing Follow Up.
I will contact the agents who have shown your property more than once to
determine the level of buyer interest and to provide additional information
for the prospective buyers as required.
24. Status Reports.
I will give you regular emailed, written or verbal reports to include actions
taken, actions needed, current and planned advertising, feedback on
showings, and changes in the market conditions that may affect the sale of
The process is a team effort. My job is to market your
home while your job is to set the price. My job is to interpret the
market enabling you to make wise choices.
Finally, I will take great pride in handing you a check at close of
escrow. You will be glad you trusted the sale of your home to Juliana Lee
and Coldwell Banker.