1.888% Percent Listing Commission
Get top service and results for a 1.888% commission
The Juliana Lee Team has created very effective and efficient marketing for Silicon Valley real estate. Our roughly 40 years of experience has built strategies and systems for dealing with both new issues and with real estate market changes. Whether current mortgage rates are high or low, whether there is a new advertising channel or a weakening one, we have probably already succeeded during similar market changes.
This web page is not intended to present all or even our most effective marketing tools. We simply present some of our easily verifiable strengths that point out our effective and efficient marketing that few if any agents can match. Call us at 650-857-1000 to learn more about selling your home.
Samples of the Unique Capabilities of the Juliana Lee Team
Silicon Valley Real Estate Trends.
One of the biggest concerns buyers have is "how much is the home worth?" Having worked with thousands of successful clients, we saw the need for and developed perhaps the most extensive Silicon Valley real estate trends available. We create and upload over 22,000 graphs roughly twice each month. When a Silicon Valley home buyer searches to find real estate trends, they will probably find JulianaLee.com as one of the first websites listed. Your home will appear on that web page.
Monthly Newsletter.
We have published a monthly newsletter for decades that is sent to our contact list containing tens of thousands of Silicon Valley residents. This newsletter is intended to provide valuable information to Silicon Valley residents. It includes real estate trends, seminar/webinars addressing real estate taxes and laws, special event anouncements, and short promotions of homes we have for sale.
Internet Presence.
Our main website, JulianaLee.com, was first created in 1995, when the internet was first beginning to be used by average people using dial-up internet connections. It has grown dramatically both in terms of its content and how many people see it. Currently it gets hundreds of thousands of impressions each month without using any pay per click advertising.
We also have over 1,200 of our own custom Silicon Valley websites that we created and maintain. Although the number of vistors to each website is tiny compared to JulianaLee.com, when you multiply that traffic by 1,200, the traffic is significant. Key factors are that these websites have been running for years and WE can efficiently update them to show your home for sale. More vistors look at your home. Although it costs thousands of dollars to host the domains, the cost per domain is low, making them a cost effective promotion of your home. Although nationwide brokers may have more agent websites, your property wouldn't appear on the front page of every one of them as it does with our over 1,200 websites.
Post Cards
Although many people claim the internet and social media have replaced information printed on paper, our years of sending post cards has proven to us that we can effectively use them. We send hundreds of thousands of post cards each year.
Person To Person Networks and Personal Priorities
Juliana Lee is extremely grateful for the public education she received and for her college education. She has experienced how it can begin success for people having few local connections and little money. One of her personal passions is to actively support public education. Her network includes people who are "outside" of active real estate circles.
Informed Home Buyers and Home Sellers Get The Best Results
For most people, the purchase or sale of a home is one of the most significant financial decisions in their lives. Not having information and not having guidance to make sense of the available information leads to less than optimal choices. The Juliana Lee Team probably provides more publicly available Silicon Valley real estate information than any other source, yet effective guidance requires more than simply publishing information. The Juliana Lee Team provides seminars/webinars to provide some guidance but our personal guidance is the best. Call 650-857-1000 and meet with us whether you are just starting or are well along your real estate journey.
Commission Paid To The Buyers Agent
As a home seller, it is your choice whether to offer or not offer compensation to the buyer's agent. In previous times the default was to offer a buyer's agent commission and the amount was set by the seller at the time the listing was signed. Now it is much more obvious that the seller does not have to offer to pay a commission to the buyers agent but the advantages and disadvantes haven't really changed.
Buyer's Agent Compenstion
The most compelling reason for a seller to offer to pay the buyer's agent a commission is that if the buyer pays for his agent's commission, the commission reduces how much money the buyer has for the down payment. Potentially the commission payment would reduce how much the buyer could offer by five or ten times the amount of the commission when a mortgage loan with 10% or 20% down is used. A mortgage loan does not finance a buyer agent's commission that is separate from the purchase.
As a seller, your agent needs your permission to offer any compensation to a buyer's agent. Your agent needs to have your written approval and your signoff for the amount.
Forms Of Buyer Agent Compensation
Compensation to the buyer's agent does not have to be a percentage of the price. You can offer a fixed dollar amount. If your agent chooses to, you could allow your agent to pay some portion of the buyer's agent compensation.
Alternatives To Paying The Buyer's Agent Commission
Rather than paying the buyer's agent commission you could offer a concession such as paying certain closing costs as a way to make your home more affordable. Paying property repair costs is also an option but that could raise concerns for the buyer's lender.
Advertising Buyer's Agent Compensation
Buyer's agent compensation can not be listed on the multiple listing services online platforms. The offer can be advertised using flyers, signs, brokerage websites, social media posts, email, or phone calls. Alternatively, you do not have to advertise any compensation and instead simply negotiate any offer in the purchase agreement.
